Identity Rebranding for Polo Farrera
Graphic Design ● Web Design ● Brand Identity ● UX Design
Overview
Polo Farrera is a visual artist focusing on photography. His work is recognised by usage of bold colours, compositions and photographic topics. In his works he is exploring nowadays social and political problems.
Polo requested a website redesign that is going to emphasise his strong voice, as well as build a new unique online identity.
Year:
2024Project Type:
Web design, web programming, brand idendity designProject Duration:
2 weeksMy Role:
Sole Designer & Developer (Concept, Research, Design, Programming)Tools Used:
Figma, Wix Studio, Adobe Photoshop

Home page – hero section

Home page – about the artist

Portfolio – home section

Portfolio – project cards

Project page – hero section

Project page – image gallery

About page – artist bio

About page – artist bio