Identity Rebranding for Polo Farrera
Graphic Design ● Web Design ● Brand Identity ● UX Design

Overview
Polo Farrera is a visual artist focusing on photography. His work is recognised by usage of bold colours, compositions and photographic topics. In his works he is exploring nowadays social and political problems.
Polo requested a website redesign that is going to emphasise his strong voice, as well as build a new unique online identity.
Year:
2024Project Type:
Web design, web programming, brand idendity designProject Duration:
2 weeksMy Role:
Sole Designer & Developer (Concept, Research, Design, Programming)Tools Used:
Figma, Wix Studio, Adobe Photoshop


Home page – hero section


Home page – about the artist


Portfolio – home section


Portfolio – project cards


Project page – hero section


Project page – image gallery


About page – artist bio


About page – artist bio